Ulta 24-Hour Flash Sale: Take 50% Off It Cosmetics, Benefit Cosmetics, Exuviance, Buxom, and More

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Beauty enthusiasts and bargain hunters, rejoice! There are some great deals at Ulta. The 21 Days of Beauty Sale is happening from March 12 through April 1, with different markdowns on their best-selling makeup, skincare, haircare, and more items every single day. Every day, you will have 24 hours to shop for different beauty products at half price. And, if you're a Diamond or Platinum member, your order will ship free (no shipping minimums!).

Today is the only day for Ulta shoppers to save 50% on select products from Buxom, IT Cosmetics, Benefit Cosmetics, Exuviance, and IT Brushes for Ulta. Keep reading to find out why these are must-buy products and to peek ahead at the upcoming steals so you can plan your shopping accordingly.

Today's Steals

This bestselling lip gloss has 4,600+ 5-star Ulta reviews. It delivers a super shiny, shimmery finish in 36 stunning shades. A fan of the gloss shared, "This lasts hours! Even after eating. It's not as glossy, but the color and plump is still there. I LOVE IT."

Someone else said, "I love this lipgloss soooo much. I have fairly small lips but when i have it on it makes my lips look soo much fuller. It stays on for a long time and isn't super sticky at all. Love this!!!"

This is just like the iconic IT Cosmetics CC Cream except that it's much more illuminating with light-reflecting pigments. This one product does the job of a foundation, a brightening color corrector, makeup primer, hydrating serum, a serum concealer, and more. The cream enhances elasticity, reduces the appearance of wrinkles, and locks in moisture, according to the brand.

This product has 4,100+ 5-star Ulta reviews, with one shopper writing, "I've used It cosmetics foundation spf 50 for years, and it never disappoints, Living in California I need a good foundation with uva and uvb protection, It cosmetics foundation has all that and more! Keep up the good work."

The Benefit Cosmetics Goof Proof Brow Pencils give you a natural look. This product has a wide tip that was designed for filling in the brows and a pointed end for definition. Flick this pen upward in short, gentle strokes following your natural brow shape to get that look of "your brows, but better." There are 12 shades to choose from.

This brow pencil has 8,800+ 5-star Ulta reviews, with one shopper sharing, "I have been using this brow pencil for a few years and I wouldn't use anything else. It is easy to apply and fills in the spaces with hair like strokes. It looks very natural on, and they have a great selection of colors."

This is a med-spa inspired, powerful treatment that delivers intensive exfoliation and delivers instant skin resurfacing. It dissolves impurities that contribute to congested pores, loosens dead skin cells, and gives you that gorgeous, soft skin you've always desired.

"This is an easy product to use in the shower or with your regular beauty routine. I have sensitive skin and I don't have any redness or dryness after using it," a shopper raved.

Another shared, "As I get older my skin constantly changes so I'm continuously having to try new products. I just got this a few days ago and after one use my skin felt amazing. It's not as scratchy as other microdermabrasion products I've used so I thought it wasn't going to do what I needed for blackheads, but I was wrong. My face was smooth overnight and it's feeling and looking better each day. I typically have dry skin, and I paired this with the Exuviance deep cleanser. I'm definitely going to look into other products by this brand."

If you can't even remember the last time you got new makeup brushes, it may be time to refresh your selection. Today, you can get ten makeup brushes IT Brushes for Ulta on sale for 50% off.

A fan of the brand said, "Brushes are a 10. It's perfect! All the brushes are amazing!! I'll never use anything else." 

Ulta 21 Days of Beauty Week 1

Sunday, March 12

• Tarte Face Tape Foundation, $20
• Tarte Maneater Mascara, $13
• Peach and Lily Matcha Pudding Antioxidant Cream, $22
• Peach and Lily Power Cocktail Repair System, $26
• MAC Cosmetics Pro Longwear Paint Pot Eyeshadow, $13
• IT Brushes For ULTA Brush Bath Purifying Solid Brush Cleanser, $12
• IT Brushes For ULTA Airbrush Essentials Slanted Tweezers, $10
• IT Brushes For ULTA Airbrush Essentials Brow Set, $10
• ZitSticka GOO GETTER Surface Zit Hydrocolloid Patch, $8
• ZitSticka Mini KILLA Kit Deep Zit Microdart Patch, $8
• ZitSticka MEGASHADE Breakout-proof SPF 50 Serum, $20

Monday, March 13

• Urban Decay Vice Hydrating Lipstick, $11
• r.e.m. Beauty Midnight Shadows Eyeshadow Palette, $12
• Elemis Pro Collagen Marine Cream, $47
• Lancome La Base Pro Oil-Free Longwear Makeup Primer, $21
• Brightwave Vitamin C Energizing + Brightening Eye Cream, $18

Tuesday, March 14

• NUDESTIX NUDIES MATTE All Over Face Bronze Color, $18
• NUDESTIX NUDIES MATTE LUX All Over Face Blush Color, $18
• NUDESTIX NUDIES BLOOM All Over Dewy Face Color, $18
• NUDESTIX Nudies All Over Face Color - Glow, $18
• Dermablend Loose Setting Powder, $16
• Dermablend Illuminating Banana Powder, $16
• Elizabeth Arden Advanced Ceramide Capsules, $27-$57
• Beekman 1802 Milk Primer SPF 35, $14
• TEAMI Blends Green Tea Detox Mask, $17
• Patchology FlashPatch Restoring Night Eye Gels, $10-$30
• Patchology Serve Chilled Rosé Hydrating Eye Gels, $8-$25
• Belif Aqua Bomb Sleeping Mask, $19
• Korres Apothecary Wild Rose Sleep Facial, $25
• Youthforia PREGAME Daily Protective Primer, $19
• Lashfood Lash Enhancing Duo, $9

Wednesday, March 15

• Stila Stay All Day Waterproof Liquid Eye Liner, $12
• Murad Targeted Wrinkle Corrector, $40
• Lorac Pro Eye Palettes, $20-$25
• Flawless Beauty Fridge, $30
• Erborian BB Crème, $23

Thursday, March 16

• Too Faced Lip Injection Extreme Lip Plumper, $15
• Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper, $17
• Strivectin Super-C Retinol Brighten & Correct Vitamin C Serum, $36
• About Face Matte Fix Lip Pencil, $6
• About Face Paint-It Matte Lip Color, $8
• Iconic London Multiuse Sculpting Palette, $25

Friday, March 17

• Clarins Double Serum, $45-$88
• Lancome La Vie Est Belle Eau de Parfum, $17-$75
• Dermalogica SURPRISE STEAL 
• Anastasia Beverly Hills Clear Brow Gel, $11
• Anastasia Beverly Hills Tinted Brow Gel, $11
• Ofra Cosmetics Highlighter, $18-$20
• Ofra Cosmetics Ofra X Nikkietutorials Highlighter, $18
• Ofra Cosmetics Samantha March Start Inspired Highlighter, $18
• Ofra Cosmetics Star Lit Liquid Highlighter, $15

Saturday, March 18 

• Benefit Powder Blushes, $16
• Fenty Beauty Pro Filt'r Instant Retouch Concealer, $15
• Clinique Dramatically Different Hydrating Jelly, $9-$17
• Clinique Dramatically Different Moisturizing Gel, $9-$23
• Clinique Dramatically Different Moisturizing Lotion+, $9-$23
• Beautyblender Bubble Sponge, $10
• IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer, $26-$39
• NuFace Mini+ Facial Toning Microcurrent Kit- Sandy Rose, $123

Ulta 21 Days of Beauty Week 2

Sunday, March 19

• Estee Lauder DoubleWear Foundation, $24
• Anastasia Beverly Hills Brow Wiz, $13
• Kiehls Midnight Recovery Concentrate, $28-$68
• IT BRUSHES FOR ULTA Airbrush Tapered Powder Bronzer Brush #150, $18
• IT BRUSHES FOR ULTA Airbrush Precision Shadow Brush #112, $8
• IT BRUSHES FOR ULTA Airbrush Soft Focus Blush Brush #113, $13

Monday, March 20

• Smashbox The Original Photo Finish Smooth & Blur Oil-Free Primer, $21-$30
• Smashbox Photo Finish Oil-Free Pore Minimizing Primer, $21
• Smashbox Photo Finish Illuminate Glow Primer, $21
• Smashbox Photo Finish Primerizer+ Hydrating Primer with Hyaluronic Acid, $21
• Smashbox Photo Finish Correct Anti-Redness Primer, $21
• Smashbox Photo Finish Control Mattifying Primer, $21
• Stila Heaven's Hue Highlighters, $17
• CosRX Master Patches, $10
• Nudestix NUDESCREEN Daily Mineral Veil SPF 30, $18
• Kopari Sun Shield Body Glow Gel SPF 50, $20

Tuesday, March 21

• Urban Decay 24/7 Shadow Stick, $14
• BareMinerals Gen Nude Blush, $13
• Beekman Milk Drops Ceramide Serum, $23 
• Indie Lee Co-Q10 Toner, $18 
• Meaningful Beauty Daily Essentials System, $31
• Juice Beauty STEM CELLULAR Anti-Wrinkle Retinol Overnight Serum, $36
• Juice Beauty STEM CELLULAR Exfoliating Peel Spray, $26
• Juice Beauty STEM CELLULAR Anti-Wrinkle Overnight Cream, $38
• Beautybio The Eyelighter Concentrate, $26
• Keys Soulcare Let Me Glow Illuminating Serum, $13
• First Aid Beauty KP Smoothing Body Lotion with 10% AHA, $14

Wednesday, March 22

• Live Tinted Huestick Corrector, $12
• Live Tinted Huestick Multistick, $12
• Jaclyn Cosmetics Sun Bathe Pressed Bronzer Daycation, $16
• Origins GinZing SPF 40 Energy-Boosting Tinted Moisturizer, $23
• Foreo Bear, $110
• Foreo Serum Serum Serum, $30
• Juvia's Place Lip Products, $5-$8
• UOMA Beauty BADASS ICON Matte Lipstick, $12
• BeautyStat Universal Pro-Bio Moisture Boost Cream, $25-$35

Thursday, March 23

• Lancome Rénergie Multi-Action Lift And Firm Anti-Aging Night Cream Moisturizer, $80
• Lancome Rénergie Lift Multi-Action Ultra Eye Cream, $41
• Lancome Rénergie H.C.F. Triple Serum, $70
• Maely's B-Flat Belly Cream, $25
• Urban Decay 24/7 Glide-On Lip Pencil, $13
• Lime Crime Matte Velvetine Lipstick, $8 
• Dr. Brandt Pores No More Pore Refiner Primer, $24

Friday, March 24

• Too Faced Better Than Sex Mascara, $14
• Peter Thomas Roth  SURPRISE STEAL 
• Clinique Happy Perfume Spray, $22 
• Smashbox Always Sharp Longwear Waterproof Kôhl Eyeliner Pencil, $14
• Bobbi Brown Crushed Oil Lip Gloss, $16
• Bobbi Brown Crushed Oil Infused Gloss Shimmer, $16
• Crepe Erase Ultra Smoothing Neck Repair, $40
• Murad AHA/BHA Exfoliating Cleanser, $23

Saturday March 25

• IT Cosmetics CC+ Cream Illumination SPF 50+, $22
• IT Airbrush foundation brushes, $13-$18
• Buxom SURPRISE STEAL 
• Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil, $13
• Exuviance Triple Microdermabrasion Face Polish, $39

Ulta 21 Days of Beauty Week 3

Sunday, March 26

• MAC Cosmetics Prep + Prime Fix+ Primer and Setting Spray, $16
• MAC Cosmetics Studio Fix Powder Plus Foundation, $20 
• Tula Cult Classic Cleanser, $12-$17
• Tarte Maracuja Juicy Lip Plumping Gloss, $12
• Persona SuperBlush, $11 

Monday, March 27

• KVD Beauty Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner, $12
• Mented Semi Matte Lipstick, $9
• Mented Lip Liner, $6
• Shiseido Ultimate Sun Protector Lotion SPF 50+ Sunscreen, $25
• bareMinerals All Over Face Color Loose Bronzer, $13
• Peter Thomas Roth FIRMX Peeling Gel, $25
• Fresh Rose Deep Hydration Facial Toner, $13-$27
• PUR Minerals 4-in-1 Pressed Mineral Powder Foundation SPF 15, $15 

Tuesday, March 28

• GrandeBROW Brow Enhancing Serum, $37
• Sunday Riley Ice Ceramide Moisturizing Cream, $33
• L'occitane Almond Shower Oil, $15-$20 
• Jane Iredale PurePressed Blush, $16 
• Perricone MD Cold Plasma Plus+ The Essence, $90
• Klairs Freshly Juiced Vitamin Drop, $12
• Philosophy Hope In A Jar Biome-Balance Glow Serum, $23
• Origins Plantscription Multi-Powered Anti-Aging Peptide Serum, $31
• Boscia Resurfacing Treatment Toner, $16 

Wednesday, March 29  

• Urban Decay 24/7 Eyeshadow, $11
• Exuviance Performance Peel AP25 At-Home Facial Peel, $43
• Exuviance Pure Retinol Correcting Facial Peel, $40
• Dermablend Flawless Creator Liquid Foundation Drops, $11-$21 
• Dermalogica Daily Glycolic Cleanser, $19-$29
• PMD Clean Pro RQ - Smart Facial Cleansing Device, $90
• PMD Personal Microderm Classic - Microdermabrasion Tool, $80
• Clinique Moisture Surge Sheertint Hydrator Broad Spectrum SPF 25 Tinted Moisturizer, $21

Thursday, March 30

• Benefit Porefessional Primers, $17-$29
• Philosophy Purity Made Simple One-Step Facial Cleanser, $14
• St. Tropez Self Tan Purity Bronzing Water Face Mist, $17
• Nabla Eyeshadow Palettes, $13
• GlamGlow Brighteyes Eye Cream, $20

Friday, March 31

• It Cosmetics SURPRISE STEAL 
• First Aid Beauty Ingrown Hair Pads with BHA & AHA, $10-$18
• Morphe X Ariel Signature Look 12-Piece Face & Eye Brush Set, $49
• Morphe X Ariel Signature Face 5-Piece Face Brush Set, $30
• Tula 24-7 Moisture Hydrating Day & Night Cream, $37-$44
• Bobbi Brown Vitamin Enriched Eye Base Primer & Moisturizer, $29

Saturday, April 1

• Kylie Cosmetics Pressed Powder Eyeshadow Palettes, $16
• Kylie Cosmetics Velvet Lip Kit, $16
• Lancome Lash Idôle Lash-Lifting & Volumizing Mascara, $15
• Lancome Lash Idole Lash-Lifting & Volumizing Waterproof Mascara, $15
• Armani SURPRISE STEAL 
• Tarte Shape Tape Full Coverage Concealer, $16
• Tarte Shape Tape Ultra Creamy Concealer, $16
• Strivectin Tighten and Lift Neck Serum Roller, $40
• Clinique Cleansers, $12-$17

Looking for more great beauty picks? You'll love these hacks from Real Housewives of Potomac star Gizelle Bryant.

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—Originally published March 24, 2023 at 10:00 PM PT.